The work winning process stalls when an attractive looking opportunity reaches the live bid phase before the business proved it was actually worth bidding.

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The cost of this becomes visible when the ITT lands because at this stage the organisation has little option but to operate as if the pursuit has already earned the resource.

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Our Pursuit Waste Diagnostic was designed to prevent this situation from arising. It is used before the live tender window to answer one question:

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Has this opportunity earned the right to reach the bid phase, or is the business about to commit valuable resource before the evidence for doing so is strong enough?

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The output is a clear pursuit decision:

 

Back it. Challenge it. Reset it. Stop it.

 

The Diagnostic puts an organisation’s best people, money and focus behind opportunities where a credible case for award exists.

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If that case doesn’t exist, then neither should the bid.